“Filosofia” exhibition’s realization, at the Palazzo Triennale of Milan, was a play of words that unified the exhibition concept with the company’s name. From here the common idea, with arch. Riccardo Giovannetti, of creating a sort of red stretch threads (red is the company’s corporate colour) fixed from the flooring to the ceiling thanks to a complex metal structure, specifically made to maintain the thread tensed. Another bunch of suspended threads, positioned at the centre of the exhibit room at a specific height with a bright platform, embraced the costumer’s products allowing the visitors to look from bottom to top the items. These tensed threads characterised the coating of the whole exhibit room, giving continuity to the message thought of the exhibition.