Arch. Giuseppe Russo has designed the Banca Etica exhibit booth for Salone del Risparmio exhibition of Milan. We have shared the technical construction solutions that made it possible to create this stand of strong visual impact, characterized by steel tie rods that accommodated different plexiglass plates of various heights and sizes. The punctual play of bright stripLed, with colour changes, allowed to create this colourful and fascinating atmosphere. In addition, the thermal camera captured the visitor who saw his image reflected in the monitor screen, highlighting the hottest areas of the body. The essentiality of the materials and the elegance of the structures have given a strong communicative impact to the exhibit space.